Electric Car
UIUX Design
Branding
Project Details
Owner
Krystyna Pyatashova
Release Date
Nov 2, 2024
Services
UIUX design, Branding
Duration
28 Days
Budget
3000$
Overview
Electric Car is a forward-thinking transportation solution that aims to revolutionize the driving experience through intuitive design and sustainable branding. The project’s goal was to create a seamless user experience for electric vehicle owners while reflecting a modern, eco-friendly brand identity. The design needed to be not only functional but also engaging, conveying the innovative and sustainable values that the electric vehicle represents.
Objective
The primary objective of this project was to design a user interface that mirrors the futuristic and sleek nature of electric vehicles, while maintaining an intuitive experience for the user. This involved a deep focus on creating an easy-to-navigate mobile app and in-car dashboard, each serving the needs of the driver with real-time data on battery life, performance, and navigation. At the same time, the branding had to evoke a sense of trust, innovation, and environmental consciousness.
Process
The design journey began with extensive user research, where we gathered insights from electric vehicle owners to understand their unique needs. By analyzing competitor solutions and conducting interviews, we identified the most important features users expect from an electric vehicle’s digital interface. Armed with this knowledge, we moved to the wireframing and prototyping phase, where we mapped out key user flows that would ensure a smooth, efficient, and enjoyable user experience. In crafting the user interface, we employed a clean, minimalist aesthetic that aligned with the forward-thinking nature of the electric vehicle. The color palette was chosen to highlight eco-consciousness, combining shades of green with metallic accents and deep tones to reflect both sustainability and luxury. The branding design, which included a sleek logo and modern typography, communicated the brand’s commitment to advanced technology and a greener future. Every element, from the visual design to the app features, was made with the goal of simplifying the user experience while maintaining a high-tech, luxury feel.
Impact
The branding for Electric Car was carefully designed to communicate the company’s dedication to sustainability and cutting-edge technology. The visual identity was clean, modern, and designed to appeal to a tech-savvy, eco-conscious audience. This consistency in branding across all touchpoints—whether digital or physical—helped establish a strong, recognizable brand image. The design wasn’t just about aesthetics; it was about creating an experience that aligned with the values of those who drive electric vehicles: forward-thinking, environmentally responsible, and connected to the future.